No matter how rebellious you are, no one can resist the authority of a strong logo.

From faceless corporations to popular brands, forgotten local companies to household names, an effective logomark is the path to posterity.

For this selection, we dig into the pages of IDEA, the advertising Japanese magazine founded in 1953.
In the following years and decades, IDEA broadened its focus to graphic design at large, and dedicated special issues to highly influencial designers such as Herb Lubalin.

Among the regular features of the magazines, an excellent review of the best new logos from all around the world, of which we selected a few.