In the era of the 30-second clip on social media, poster design is a lost art - which is extremely sad because so much imagination, anticipation and seduction can be built from a single composition of image and text.

Founded in 1953, the Japanese magazine IDEA was initially only focused on advertising and its business.
In the following years and decades, IDEA broadened its scope to graphic design at large, and became an international reference for visual creation, chronicling the work of Japanese gods Tadanori Yokoo, Shigeru Fukuda or Ikko Tanaka, alongside western names we might be more familiar with.

This selection bridges brand advertising, collective liberation, and everything in between.
Did you know, after all, that many great Cuban artists behind the OSPAAAL poster series had a background in advertising?
It's all about how you use your talents…